Lessons from a Direct-Marketing Legend, Gene Schwartz

See on Scoop.itSocial Media sites

“The secret to creativity is knowing how to hide your sources.” – Albert Einstein Gene Schwartz was a direct-marketing legend. One ad that he wrote sold 1.98 million copies of a single $25 book — resulting in sales of nearly $50 million.

Michelle Gilstrap‘s insight:

Another Advertising legend

See on www.earlytorise.com

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s