Ever wonder if a Facebook page is really needed for business? It is and this infographic shows why. Reblogged from my friend Vitus from his blog, The Main Street Analyst. Very informative and I hope you enjoy it.

The Main Street Analyst

Shopping is an incredibly interactive experience with many elements that can sway our decision making, from the visual sharing of photos to the opinions and recommendations that our friends and family give.

These activities lend themselves so well to the world of social media, think about how you can “like” products on Facebook, leave comments on pictures, share details of new purchases and pin clothes and accessories that you want to a Pinterest board. Fashion retailers know the benefits of being an active part of this ever-social, online world.

The issue that has become apparent though, is that many retailers try too hard to promote their brand through their own channels and come across as the pushy shop assistant, but that’s not what social media is about. Nielsen research tell us that “92% of consumers around the world now trust earned media such as word of mouth recommendations from friends…

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